Bao Kusina
Branding
Print & Digital Design
London, UK
Bringing the heart of Filipino culture to the streets of London, Bao Kusina, a sister company to Lorenzo's Kusina, crafted by ex-Sushi Samba head chef Lorenzo Maderas, is a culinary haven inspired by the rich tapestry of Filipino traditions. As chefs committed to offering affordable, high-quality street food, Bao Kusina aims to infuse the spirit of Asian street food and togetherness into the vibrant fabric of London.
Rooted in the Filipino tradition of communal sharing, their design philosophy emphasises meaningful gestures like the outreached hand when offering or passing food. This cultural thread of kindness is woven into their very fabric. Every element, from the meticulous curation of design features to the crafting of delightful bites, serves as a canvas for Filipino hospitality. Through thoughtful strategy and design, Bao Kusina embodies a celebration of connection and unity, weaving a vibrant tapestry of culture and tradition across London's diverse markets.